The ability to harness video elements within an interactive course is essential in today's eLearning solutions. Producing an engaging video is a project in and of itself, but don't stop there. Include in your analysis where this learning object is going to be distributed and what resources do you have at your disposal. If you are working with an LMS consider tracking the user's engagement with the video and build an eLearning object with your video.
The above example is how Vyond videos can be developed for Storyline and the further development of engaging questions that can be collected and reported on from your LMS.
The key is to keep the learner engaged and though videos do help us do that, they can go a step further by confirming the learner's transfer of knowledge by asking them to respond or show their understanding in an interactive object.